Studio dn&co’s wayfinding for London’s Here East campus features symbols borrowed from circuit drawings.
dn&co was tasked with designing both interior and exterior wayfinding for Here East, a technology hub in Hackney Wick that is part of the redeveloping Queen Elizabeth Olympic Park.
Inside the building, large bright orange graphics placed on the walls and floors guide visitors to different areas. The signage uses lines and symbols based on those found in electronic diagrams.
The emblem for a transistor is turned into an icon for the reception desk, while the zigzag resister symbol represents doors.
As in a circuit diagram, the symbols are connected by lines – forming a giant floor graphic that connects different elements of the building.
dn＆co工作室為倫敦Here East中心創(chuàng)作了室內、外標牌系統(tǒng)，設計創(chuàng)意的概念是電路圖及相關元素的符號。戶外的標牌外形結合的建筑的外觀折線，室內的系統(tǒng)采用大膽的現代手法，通過對各區(qū)域設計了對應的圖形符號，簡單而實用的低本成印刷工藝。大膽的彩色引導游客到不同的區(qū)域。
